Arize Brand Hub

In this guide

01 Logo The chevron symbol + wordmark 02 Sub-brands Arize ax and Arize phoenix, one family. 03 Color Arize pink, warm neutrals, secondary range. 04 Typography GT Alpina, Geist, and Geist Mono 05 Voice Five attributes 06 Imagery Abstract data-textures

01

Download the logo

The symbol is the pink chevron; the wordmark is always lowercase.

Primary lockup

Arize logo

Default. Pink symbol, black wordmark, on light backgrounds.

SVG PNG

Reversed lockup

Arize logo

Dark backgrounds. Symbol stays pink; wordmark goes white.

SVG PNG

Do's and don'ts

Render the icon in pink, black or white

Render the logo in all color

Add a stroke or drop shadow.

Render the logo icon in a color other than pink

02

Sub-brands

Line here about Arize Ax and Phoenix

Sub brand

Arize AX

The AI & Agent Engineering Platform.

SVG PNG

Sub brand

Arize Phoenix

Open-source tracing & evaluation for LLM and agent apps.

SVG PNG

03

Pink for identity, neutrals for structure, accent colors for range.

Click any swatch or value to copy it.

Core colors

Accent colors

The full ramp

Every text pairing should clear WCAG AA (4.5:1 body, 3:1 large), and the accessible pink changes by mode: Pink 500 for text on light, Arize Pink for text on dark.

Do's

AaAAA Accessible

Light mode

AaAAA Accessible

Pink shade

AaAAA Accessible

Dark mode

AaAAA Accessible

Dark blue shade

Don'ts

Aa

Don't use Arize pink as a background color.

Aa

Don't use brand pink as a background color.

Aa

Don't use gradients.

Aa

Don't pair Arize pink with clashing background colors.

04

An editorial serif, a precise sans, and a mono for data.

The display serif is GT Alpina. Body and UI are Geist; data and code are Geist Mono. Headlines are GT Alpina, body is Geist, and a ~1.25 scale keeps the hierarchy tight.

Headlines GT Alpina 60px / -30 tracking / 120% leading / sentence case Use for illustrated type and bold, declarative moments

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?%

Subhead GT Alpina 48px / -30 tracking / 120% leading / sentence case Use for subheadlines and pull quotes

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?%

Regular Geist 16px / -10 tracking / 150% leading / sentence case Use for body copy

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!?%

Mono Geist Mono 14px / -10 tracking / 100% Use for small annotations and technical bits, like dates, page numbers, etc.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890?%

05

Brand DNA & core architecture.

Attributes describe how Arize feels, sounds, and behaves. Pillars define the strategic rails that guide our messaging, product, and ecosystem engagement.

Attributes

Rigorous: Methodical, exacting, and developer-fluent. We approach complex problems with discipline, depth, and care.
Open: Curious, transparent, and expansive. We are motivated by learning, sharing, and making space for possibility.
Embedded: In the mix, eye-to-eye, and useful. We stay close to the people, systems, and realities we are building for.
Dynamic: Active, iterative, and propulsive. We are oriented toward motion: testing, learning, improving, and building in real time.
Grounded: Steady, principled, founded, and low-hype. We are clear on what we believe, where our perspective comes from, and what matters most.

Pillars

Make it useful: Turn complexity into tools, signals, and guidance teams can act on. Arize converts technical depth into practical systems that help teams make decisions, fix issues, and improve AI in production.
Find the signal: Find the precise point of action and help its impact travel. Arize helps teams cut through complexity to understand what changed, why it matters, and what to do next.
Strengthen the field: Strengthen the shared systems, standards, and knowledge AI builders depend on. Arize is not only building for individual teams. It is strengthening the broader environment all builders operate in.
Raise the ceiling: Expand the room for AI builders to think, decide, and build at a higher level. Arize focuses energy where it can create a larger effect.

06

Imagery is the data, made visible.

Natural pieces come from forces that leave visible traces: topography, ripples, currents, growth patterns. They ground the technical story in something physical — the world’s own version of observability.